<b>Financial Services — Strategy magazine</b> image

Financial Services — Strategy magazine

The gravy days are over in the Canadian financial services industry. Tempestuous times face the industry as the financial landscape changes at enormous speed, driven largely by a number of ‘macro’ forces in Canada and throughout the world. Advances in automation and comput...

read the post
<b>Marketing to the Over 50s — Strategy magazine</b> image

Marketing to the Over 50s — Strategy magazine

They control three-quarters of all the personal wealth in the country; buy 30% of all food consumed in the home; have more than $7 billion in RRSPs; are 97% debt-free, and dine out frequently. The over-50s, or ‘grey market’, also account for 55% of the discretionary spendin...

read the post
<b>Health & Beauty — Strategy magazine</b> image

Health & Beauty — Strategy magazine

THE FACT that the consumer population is aging and getting richer is good news for the Canadian beauty market. As we get older, we’re paying more for paints and potions than ever before, and cosmetics companies are showing their laughter lines all the way to the bank. The Ca...

read the post
<b>Luxury Automobiles — Strategy magazine</b> image

Luxury Automobiles — Strategy magazine

Selling cars by contemplating the beauty of the ocean’s ebbing tide seems an intriguing paradox. But Nissan Motor’s new TV and print advertising campaign in the U.S. for its new Infiniti line of luxury cars (due to appear in U. S. showrooms this month and in Canada next fal...

read the post
<b>New Product Development — Strategy magazine</b> image

New Product Development — Strategy magazine

Graham Denton says the reason why his product development firm is so successful is because it has developed a research methodology which is the next best thing to a time machine. Denton, 42, founder of Product Initiatives and former winner of the American Marketing Association...

read the post
<b>Proctor & Gamble — Strategy magazine</b> image

Proctor & Gamble — Strategy magazine

Oil of Olay is one of those classic, international skincare brands that seems to have been around forever and has always had a high level of consumer awareness. It has been the best-selling brand in its category since the mid-1970s, so its recent repositioning, repackaging and ...

read the post
<b>Johnson & Johnson — Strategy magazine</b> image

Johnson & Johnson — Strategy magazine

Baby products giant Johnson and Johnson has managed to carve a proprietary niche in the $38-million liquid laundry detergent market in Canada with its new Baby Laundry Liquid. The idea for the product, still in its test-market stage – a liquid detergent designed to draw consu...

read the post
<b>Publishing Industry — WEB magazine</b> image

Publishing Industry — WEB magazine

When Beverly Topping made a bid to purchase Great Expectations back in 1983, the previous owner, Harry Haken, chose her from a number of potential suitors because he felt she would ‘know her audience’. Haken felt that Topping, as a woman, a wife and a mother, would have a ge...

read the post
<b>Print Media — WEB magazine</b> image

Print Media — WEB magazine

IN THIS HIGH-TECH, FULLY-AUTOMATED AGE, you’d think that the faster life got, the more sense electronic media – such as radio and television – would make for advertisers in the 1990s. Well, that ain’t necessarily so, according to Pegi Gross, Senior Vice President and D...

read the post
<b>Sterling Silver — Jewellery World</b> image

Sterling Silver — Jewellery World

Although sterling silver has been a strong seller for much of the past decade, rarely has it enjoyed as much popularity as it does right now. Suddenly, women of all ages, especially the young, are sporting silver jewellery, often in the form of over-sized earrings, brooches and ...

read the post
<b>Canadian Jewellery Market — Jewellery World</b> image

Canadian Jewellery Market — Jewellery World

It’s always difficult to predict a season’s top-selling retail items in the jewellery market. But complicate the task with a troubling economic climate and the job becomes truly formidable. Just to prove the old adage that no two experts will ever agree on anything, most maj...

read the post
<b>Laptop Computer Sales — Canadian Computer Reseller</b> image

Laptop Computer Sales — Canadian Computer Reseller

Laptop personal computers are no longer executive toys. The latest models to hit the market now offer end-users portability, without sacrificing power. With improved displays, more advanced processors, greater memory and longer battery life, laptop technology is now at a point w...

read the post
<b>Canadian Cancer Society — The Barrie Advance</b> image

Canadian Cancer Society — The Barrie Advance

Today’s International Volunteer Day – the day we celebrate and give thanks for the many people across our country who give of their time selflessly to help others. Here in Barrie we’re fortunate to have some outstanding volunteers in our midst – people who make a differ...

read the post
<b>Olympic Medallist — The Barrie Advance</b> image

Olympic Medallist — The Barrie Advance

Here in Barrie we’ve come to expect sneak peeks of Olympic-level skaters at the Mariposa Club, and Elvis Stojko was, for many years, our adopted hometown son. But if you can find a parking spot at the Goodlife Fitness Club on Commerce Park Drive – which is pretty difficult, ...

read the post
<b>Cirque du Soleil — The Barrie Advance</b> image

Cirque du Soleil — The Barrie Advance

Kyle Newton, a Grade 10 student at Eastview, wants to run away to the circus. The 15-year-old, who’s been doing gymnastics for almost a decade, hopes to have an audition with the world-famous Cirque du Soleil in Montreal this summer – and we in Barrie have every reason to ro...

read the post
<b>Seniors’ Issues — The Barrie Advance</b> image

Seniors’ Issues — The Barrie Advance

The good news these days is that we’re all living longer. The average Canadian life expectancy is the highest it’s ever been, at 75 and 81 for men and women respectively, according to the most recent data from Statistics Canada. The medical research community is meanwhile h...

read the post
<b>Barrie Public Library — The Barrie Advance</b> image

Barrie Public Library — The Barrie Advance

The Barrie Public Library is currently looking for teens aged 14 – 18 to help with its Reading Buddies program. The program, which is intended to help elementary school children with their reading, matches up a teen with a younger child for one-on-one sessions, which typicall...

read the post
<b>Hospice Concept</b> image

Hospice Concept

It’s pretty common in today’s North American society for people to be afraid of the idea of death and dying, despite the fact that, like taxes, it’s pretty inevitable. Sooner or later, it’s a fact that everyone will need to confront. Perhaps many of us are afraid of a p...

read the post
<b>Vietnamese Boat People — The Barrie Advance</b> image

Vietnamese Boat People — The Barrie Advance

When Dee Nguyen, who with her husband, Lang, owns the East End Variety Café on Blake Street, flew to Australia last month to take her second child to begin law school at the University of Sydney, it was an event she couldn’t possibly have imagined almost 30 years ago  B...

read the post
<b>David Suzuki — The Barrie Advance</b> image

David Suzuki — The Barrie Advance

When Dr. David Suzuki, the Canadian environmentalist, scientist and broadcaster, began his speech to a room of nearly 800 students at Barrie North Collegiate last Friday, he told them that Leonardo DiCaprio, the Hollywood actor, had phoned him just the day before. “Come with ...

read the post
<b>Homelessness — The Barrie Advance</b> image

Homelessness — The Barrie Advance

When local artists, woodworkers, photographers, performers and musicians gather this evening to celebrate the Annual Streetlight Gala in aid of the David Busby Street Centre, they’ll be supporting a tremendously worthwhile cause. The Centre, currently located at Trinity Angli...

read the post
<b>Federal NDP Leader — The Barrie Advance</b> image

Federal NDP Leader — The Barrie Advance

More than 3,000 visitors attended this past weekend’s 18th annual Pow Wow, hosted by the Barrie Native Friendship Centre. Tribes from across Turtle Island – the native expression for Mother Earth – were in attendance, both aboriginal and non-aboriginal, and the event inclu...

read the post
<b style=Community Fundraising — The Barrie Advance image" class="img-responsive 100">

Community Fundraising — The Barrie Advance

When Rosie Romita of Rosie’s Diner at 24 Dunlop St. W., decided to try to raise $10,000 to help the victims of last week’s downtown fire at Mary and Dunlop, she knew she’d need collaborators to get the job done. Rosie, who hosts Christmas and Easter dinners for the poor a...

read the post
<b>Francophone Issues — The Barrie Advance</b> image

Francophone Issues — The Barrie Advance

There’s good news for francophone residents in the City of Barrie. The French language radio station, CFRH 88.1FM, has recently moved its transmission tower from La Fontaine to Blue Mountain, making the station much easier to pick up clearly here in the Barrie area. The stati...

read the post
<b>Guide Dogs For The Blind — The Barrie Advance</b> image

Guide Dogs For The Blind — The Barrie Advance

The charitable organization Canadian Guide Dogs for the Blind were once again chosen as the recipient of all the funds raised at Sunday’s annual Paws for a Cause Open House at Pet Country Estate, the 10-acre dog breeding and boarding kennels establishment on the 20th line of I...

read the post
<b>The David Busby Street Centre — Helping Others Help Themselves- SNAP Barrie Magazine</b> image

The David Busby Street Centre — Helping Others Help Themselves- SNAP Barrie Magazine

Photo Don MacNeil, Chair, is a broadcaster and local community activist with a 20-year career in radio. He is proud to help provide a warm, safe and non-judgmental environment where those in crisis can obtain the help they deserve. Photo Paul Wessenger, Vice-Chair, is a for...

read the post
<b>Where They Stand: the Candidates Speak Out — The Barrie Advance</b> image

Where They Stand: the Candidates Speak Out — The Barrie Advance

Healthcare Aileen Carroll for the Liberal Party * RVH has been given more than $10 million in new funding by the Provincial Liberal Government through the Wait Time reduction plan, which will provide over 22,000 additional procedures in five key areas. * RVH has also receive...

read the post
<b>Stephen Lewis: African AIDS Crisis — The Barrie Advance</b> image

Stephen Lewis: African AIDS Crisis — The Barrie Advance

A visceral gasp was heard in the main auditorium of Central Collegiate last Sunday afternoon when whispers passed around the crowd of close to 1,200 people, many of them students, that Stephen Lewis had entered the building. As one of Canada’s most internationally-recognized s...

read the post
<b>Creativity & Parkinson’s — The Barrie Advance </b> image

Creativity & Parkinson’s — The Barrie Advance 

Downtown lawyer, Peter Thompson, hasn’t let the diagnosis of an incurable illness almost six years ago deter him from his creative passions. A former professional musician, and a painter and photographer of some repute, he’s found that in the time he’s had Parkinson’s Di...

read the post
<b>Hurricane Carter Takes Busby Audience by Storm — The Barrie Advance</b> image

Hurricane Carter Takes Busby Audience by Storm — The Barrie Advance

Dr. Rubin ‘Hurricane’ Carter stormed into town last Friday night as the Guest Speaker for the Third Annual David Busby Street Centre Gala at Georgian College. The audience of almost 150 people listened attentively as the former middle-weight champion prize fighter told his ...

read the post
<b>Vandals in the Temple Premiere — The Barrie Advance</b> image

Vandals in the Temple Premiere — The Barrie Advance

Two local musicians have been invited to open for Toronto-based singer/songwriter, Big Rude Jake, at a concert here in Barrie on Saturday May 10th. The pair, Sandra Ruttan and Paula Terry-Lancaster, were spotted by Jake, whose real name is A. Jacob Hiebert, when they were perfor...

read the post
<b>Paula’s Concert Review — The Barrie Advance</b> image

Paula’s Concert Review — The Barrie Advance

In its quiet north central residential district, Barrie had a fresh and rude awakening last weekend. It was a small, living room affair, no laser light shows or industrial strength subwoofers hammering away at the body and brain. This city attracts big-name stars to the noisy gl...

read the post
<b>Integrated Marketing — Marketing magazine</b><br> image

Integrated Marketing — Marketing magazine

‘Integrated marketing’ is one of the latest catchphrases to scourge an industry which loves a novelty. But what exactly does it mean? Currently it’s lacking an industry-endorsed definition – at least a consistent one – and different practitioners and clients offer dif...

read the post
<b>Nothing Clear Cut within Local Environmental Movement – The Barrie Advance</b> image

Nothing Clear Cut within Local Environmental Movement – The Barrie Advance

If you think that people who claim to be ‘environmentalists’ or ‘Green activists’ always think identically on every single environmentally-sensitive issue, it’s time to think again. Right now, the Barrie area faces three significant but tentative proposals – the Big...

read the post
<b>Stress in the Advertising Industry — Marketing Magazine</b><br> image

Stress in the Advertising Industry — Marketing Magazine

STRESS. The very word is enough to make your head throb and your chest tighten. It’s everywhere – the Zeitgeist of the 1980s. Ever since those cunning psychologists came out of the closet, attempting to demystify their latest phenomenon and wreaking havoc among the busin...

read the post
<b>Agency Trends — The Financial Post</b> image

Agency Trends — The Financial Post

INTEGRATED marketing – using a panoply of media to communicate a unified marketing message – is making waves in the advertising community. ‘With the advent of cable, television was no longer an affordable way for many marketers to reach their audience,’ explains Peter...

read the post
<b>Federal Parties’ Leaders’ Debate, April 2011</b><div><br></div> image

Federal Parties’ Leaders’ Debate, April 2011

The website for This Is London, the überchic club on Richmond West that hosted last night’s Rally for Democracy, boasts that it has the ‘opulence of an old-world English Gentleman’s Club’. And that may be true, but it’s precisely the more pernicious aspects of the Old...

read the post

AIDS Committee

As the election nears, with formal advance polling beginning tomorrow, the subject of fiscal responsibility in government continues to be an issue dear to many electors’ hearts. And the current federal deficit means many non-profit and not-for- profit organizations have seen t...

read the post

National Youth Week

For a fifth consecutive year, National Youth Week will run in Barrie from May 1 to May 7, and the city has a full roster of activities in which youth aged 11 to 19 are invited to participate. The event, which runs under the auspices of the City of Barrie, is a collaborative cel...

read the post

Homelessness Debate

Another autumn, another election.  And, in the Barrie tradition, on Friday, Sept. 16, the Simcoe County Alliance to End Homelessness is hosting its popular Night Out in the Cold, letting marginalized people directly access candidates. This unique event yanks candidates fr...

read the post

Community Champ II

Many long-time Barrie residents remember our city as a kinder, gentler place 20 years ago, before subdivisions began to sprawl on its perimeters, when everyone knew their neighbours, and doing business was an entirely more personal experience, likely involving someone whose fami...

read the post

Community Champion

Jill Pangborne is a bit of a human dynamo. To enter her charming home in a downtown Barrie neighbourhood is to be greeted by a commotion of paws and at least a couple of wagging tails. Before you’ve hung your hat, it’s clear that this is an animal-friendly place, and that’...

read the post

Census 2011

One of this year’s election issues is the decision that the federal government took last year, without any kind of consultation, to scrap the mandatory long-form census for the first time since its inception 35 years ago. Instead, a voluntary national household survey will b...

read the post